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Principles of Marketing 7th Edition

Principles of Marketing 7th Edition

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  •     e-books can be used on all reading devices.
  •     Immediate eBook download after purchase.


Format     :  Searchable PDF, can print physical copy.
Author(S) :  Gary Armstrong, Stewart Adam, Sara Denize, Michael Volkov, Philip Kotler
Duration   :  No expiry date, Use forever.
Title          :  Principles of Marketing 
Edition      :  Seventh
Publisher  :  Pearson
Year          :  2017
ISBN         :  9781488611841

  •     Description :

A flagship marketing resource that provides an introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning.Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature ‘linking the concepts’ helps students test and consolidate understanding as they go.The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.